Brooklyn Industries on the Fulton Mall

Changes on Fulton Mall: Brooklyn Industries to open Downtown

The Brooklyn Paper
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The increasingly suburban mall-like Fulton Mall will wear its hometown pride on its sleeve after the leading retailer of t-shirts that say “Brooklyn” opens near the corner of Boerum Place.

Brooklyn Industries has literally staked its flags — featuring its recognizable water tower logo — in front of a closed HSBC bank branch and will open on or around July 23, a brand spokeswoman said.

The retailer, known for its graphic t-shirts, hoodies, and minimalist backpacks, boasts seven other shops in Brooklyn and outposts in far-flung locations such as Portland, Chicago, and SoHo — but it’s a small, hometown business compared to other new Fulton Mall arrivals such as Aeropostale, the Gap, and Starbucks, which opened across the street several weeks ago.

Shoppers are curious about the Brooklyn-centric store’s new location, which was first reported by

“I mostly shop in the small boutiques, but I will check it out,” said Fulton Mall consumer Simba Yangala. “Maybe I can find something there that would be good for a gift.”

The pending Brooklyn Industries is only the latest new clothier slated to set up shop Downtown. The trendy chain H&M and the discount department store Century 21 are both planning to open in the neighborhood.

But not everyone is happy with the changes on the Fulton Mall, which for decades was a bustling retail strip catering primarily to African-American shoppers before a new wave of costlier chains opened for business.

Lucas Shapiro, a senior organizer with Families United for Racial and Economic Equality, says the street will soon be out of reach to the shoppers who frequented it for years.

“Some of the cheerleaders of the new development talk about it as a renaissance, but the Fulton Mall was a successful commercial corridor before all those changes,” Shapiro said. “Now the stores are targeting a different price point than matches the people who live here.”

Updated 5:34 pm, July 9, 2018
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Reasonable discourse

SwampYankee from ruined Brooklyn says:
I have a birth certificate to show I was born in Brooklyn. Transplants need a shirt to pretend they are from Brooklyn. you can get that shirt here
July 14, 2012, 10:07 am
Scott from Park Slope says:
New York has always been an immigrant city; immigrants and transplants make the city what it is. If you only had people who'd been born here, you'd have Des Moines. Perhaps you'd be happier in a place like that, SwampYankee.
July 14, 2012, 3:02 pm
SwampYankee from runined Brooklyn says:
Immagrants from other countries perhaps, immigrants from Ohio? Not so much. Couldn't you have been a baristia in Culedescaia Wisconsin ,or Flyoeverlandia, Indiana? Why come to Brooklyn to serve coffee and sell cupcakes? Being an unpaid intern for a blog is not what made NY great
July 14, 2012, 5:27 pm
Not Goish from Prospect Heights says:
Fulton Mall is changing. Won't be all gold teefs grills, cell phone stores, and fat women shops any more.
July 14, 2012, 8:40 pm
Scott from Park Slope says:
Oddly enough, not everyone with talent and ambition who comes to New York is born in the city or oversees. Some of them are born in Texas or Ohio or Oregon. Even New Jersey. They are as much a part of what makes New York the city it is. Conversely, every place has its termagants.
July 15, 2012, 11:22 am
JAY from PSLOPE says:
well if you want to complain about this store coming in fine, but then I guess you are happy with having vacant store fronts sitting there doing nothing except looking like urban blight which is what that corner looks like right now.
As for a transplant needing a shirt, that is pretty lame, that is like saying anyone who is a Mets or Yankees fan is a transplant because they wear a NY team shirt.
July 15, 2012, 5:10 pm
SwampYankee from runined Brooklyn says:
So if transplants make the town great why not wear a shirt from where you were born instead of where you wish you were born? Do you think it makes you "from" Brooklyn if you wear a Brooklyn t-shirt? Quite the opposite. One sure sigh someone is not from around here is that they are branding themselfs "Brooklyn". Locally sourced, hand crafted, sustainabal, aritisinal, based in .......Brooklyn. What a bunch of phoneys, we can spot you a mile away. And it changes not a thing. You may be "staycationing" here, but you are not from Brooklyn, you are from Ohio.
July 15, 2012, 5:29 pm
Mike from Williamsburg says:
Second and third generation Brooklyners are among the worst people in the country. Everyone would be better off if the toxins were flushed out of the system into another part of the country so that their children might return here and not act so trashy.
July 16, 2012, 11:09 am
Gerriet from Carroll Gardens says:
SwampYankee-your a douche! Only native Brooklyn folks can wear shirts with Brooklyn on them? That is like saying only people born in Montauk can where a shirt with it's name on it. There goes their beach shop businesses. Or you have to be from another country, an even dumber statement. You should be happy our borough is thriving with a influx of people. By the way, I think the education of the transplants are what made this city great, because if it was up to you, nobody would take this city seriously..."themselfs"...nice word, is it "made in Brooklyn"
July 16, 2012, 11:30 am
Malembi from BK says:
Giant fat sad homo
July 16, 2012, 11:44 am
SwampYankee from runined Brooklyn says:
Don't know about 2nd or 3rd generation since my family is here since before the American Revolution and I can point out gravestones to prove it. If you are so pround of your transplant heritage show it by wearing a shirt from your flyover state. Wearing a shirt with the name of the place you are standing in is as stupid as wearring a name tage in you ——tly little apartment. Do you wear a cute little name tag so your 5 service industry stacationing room-mates remember your name? Do you guys tie yourself together on a line so when you go out to the over-priced coffee shop or the cupcake boutique no one gets lost? why are you so ashamed of where you came from? I changed planes in Ohio once, it's not so bad. Like I keep saying, the only ones that have to buy a shirt that says "Brooklyn" (thay have ones with bicycles too!!!), is a transplant. Now playtime is over, cycle off to your artisinal, sustainable, hipsterific job makeing caffinated drinks. GO HOME HIPSTER!
July 16, 2012, Noon
Scott from Park Slope says:
Most real Americans have mixed ancestry and have called many places home within their own lifetimes. It has always been this way. It's possible to be proud of each of those things simultaneously, without contradiction. If a man who's part Irish wears a t-shirt saying "Kiss Me, I'm Irish" on St. Patrick's Day, does that instantly make him not a New Yorker? If the next day he puts on a t-shirt he got at Mardi Gras because he had a great time and it evokes fond memories, does that make him a phony hipster?

I would say a man who takes pride in his community, who lives a peaceful, productive, and honourable life, who deals with his neighbours equitably and courteously, has every right and reason to express that pride whether he was born in that place or not. Indeed, his claim to belong may be greater than that of a native who is foul in speech and manner, who bends all his energy to multiplying hatred and disrupting civil harmony.
July 16, 2012, 12:20 pm
SwampYankee from runined Brooklyn says:
Hipstere take no pride in their community. They do not try to assimilate or blend in. They try to change the neighborhood into a playground that resembles their liberal arts campus. And when they are done raising rents, they move thier cancer to the next neighborhood (Williamsburg to Buswick anybody?). They drive all the local business away and replace it with coffe shops and cupcake stores and fake beer gardens. Try to find a hardware store in a hipster neighborhood. They litter, they make us put in bike lanes, and they are racists. Hipsters are the most racist people I ever met. Give me real immigrants trying to better themselves instead of this trust fund trash
July 16, 2012, 1:04 pm
Scott from Park Slope says:
Ah, I see. Everyone who moves to Brooklyn is a "hipster." Even those who know how to gut a deer, can bench 300, shoot automatic weapons, pour a foundation, read a blueprint, code software, read at a higher than 10th-grade level, and some of whose ancestors have been in North America for at least 10,000 years longer than any of yours have and the other branch of which are certifiable Sons and Daughters of the American Revolution (well, really quite prior to that).

It's clear that if you really ARE from Brooklyn, born and bred, then you have failed to grasp the central premise of Brooklyn and NYC, namely that it is an amalgam of people with countless backgrounds, outlooks, religions, and cultures, not because you have been kept in ignorance but because you. refuse. to. learn.

I am not a hipster. Not my thing. But if they start businesses that create jobs, then how are they different from immigrants from Africa who do the same? If the jobs they create pay better than the "local" businesses they replace, well, isn't that what capitalism is all about and isn't that a good thing? If they demand lower crime and more amenities, and get it, and everyone in the area benefits, then aren't they ultimately a blessing to that community's quality of life? If they're trying to create businesses that make money, that produce goods and services that people demand, aren't they too trying to better themselves?

If those things are true, of course they're a boon. Everyone who is reasonable concedes that. Poking fun at hipsters is par for the course--everyone is subject to that and it's as old and as American as apple pie. But the corrosive, bilious, rancorous hatred that some here pour forth every day is uncalled for, and undesired. The world changes. Even more than the world, NYC changes. If you're not down with that, kindly GTFO.
July 16, 2012, 6:09 pm
al pankin from downtown says:
Fulton St. once had the best stores with the best middle class customers spending money that created jobs..then the street was run into the ground and the low lifes that came to the junk stores to get ripped off by a bunch outcast merchants..good riddence...
this is a change for the better, get rid of all the junk stores and the junk people who patronise them, make the area safe and the people will come to good stores with quality products. jobs will be created and customers will be happy.
July 16, 2012, 8:10 pm
FUREE from Downtown BK says:
It can be hard to have an informed discussion about development issues in our communities within a short article about one particular store.

It doesn't help when people throw around mean-spirited language about getting rid of "trash people" that many view as racially-coded.

For a more nuanced exploration of small business displacement in Downtown Brooklyn and the downsides of luxury-oriented development, check out the new award-winning film "My Brooklyn": or this report from FUREE:
July 17, 2012, 4:04 pm
FUREE from Downtown BK says:
It can be hard to have an informed discussion about development issues in our communities within a short article about one particular store.

It doesn't help when people throw around mean-spirited language about getting rid of "trash people" that many view as racially-coded.

For a more nuanced exploration of small business displacement in Downtown Brooklyn and the downsides of luxury-oriented development, check out the new award-winning film "My Brooklyn": or this report from FUREE:
July 17, 2012, 4:04 pm
SwampYankee from ruined Brooklyn says:
those who know how to gut a deer, can bench 300, shoot automatic weapons, pour a foundation, read a blueprint, code software, are not the people moving to North Brooklyn. It's the hipsters and the yupsters that can't quite afford Manhattan. North Brooklyn is not the working class environment that hosts the people you describe. Hipsters and yupsters open shops, but nothing sticks, the turnover is enormous and they don't sell anything I need. How about the guy on Bedford offering the $70 dollar mens haircut? How about $13 dollars from a drink in most bars in North Brooklyn. The hipsters and yupsters are just gentrify and raising rents. I own so the rents don't matter much but the element thats moved in has forced out stores that working class homeowners need. If I want a cupcake of a $5 dollar cup of coffee I can walk up any block. I needed a couple of toggle bolts over the weekend and the nearest hardware store requires me to get in the car. There is such a thing as too much gentrification. Try being a half gallon of milk in DUMBO. Almost impossible.
July 17, 2012, 7:50 pm
Scott from Park Slope says:

You urban nancy boys make me laugh. You haven't done a day's honest, manly labor in your lives. You've never worked in timber, or agriculture, or any other manly occupation. Beating up old women and weak, spindly elderly store owners for their lunch money on behalf of your local Don absolutely doesn't count. You slick your hair back, rev your pathetic 50's era hotrods at stoplights and reckon yourselves men. You hop in your Escalades at 2am and race at 80mph from Bay Ridge to the Bronx and assert that it's absolutely possible to get from point A to point B in 20 minutes and therefore the entire public transportation system and bike lanes in NYC are nothing but a sham to tax and burden honest, Escalade-driving citizens like yourselves.

You make me laugh. You, who suckle at the public teat, who decries "socialism" at every turn, which really only means you're a dick and you don't like whoever's talking at the time, who rags on entrepreneurs whom you might classify as 'hipsters,' even though they pay higher wages and make more money than your Don-sanctioned mom-and-pop stores.

Please, unfold your well-reasoned, well-sourced argument as to why capitalism is bad (when undertaken by people whose dress-code doesn't meet your standards), overwhelm us with your eloquence.

Please, tell us why you're qualified to decide who does, and who doesn't get to live in Brooklyn, and who has, and who hasn't the right to raise families and children here?

Because I'm betting you can't, that you're a bitter, worthless POS who can't find an iota of goodwill for all the people from around the world who are risking everything, everything, to blend their talents, risk their fortunes, and work their guts out to make Brooklyn the vibrant, ascendant place it is. But I know you can't, so kindly, peaceably, GTFO. Move to the Jersey Shore, or wherever it is your kind find kinship these days, and let the rest of us get on with the project of making Brooklyn, not New York, the shining city on a hill it ought and can be.
July 29, 2012, 5:42 pm

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